Eleventy in a Box
A premium Eleventy starter kit for designers and developers who want to spend less time setting up the same project structure and more time designing distinctive websites.
I've got a Honda CRV. It's eleven years old. It's rusty around the bonnet, the electric windows are sticky and the exhaust is noisy. That's OK. It's been reliable, hardly serviced and as I only drive it a few miles about twice a week, it does everything that I need it to do. I'll probably drive it until I can't drive it anymore.
I could replace it if I wanted too, but why bother? Really?
Some people are not as fortunate as I am. They can't afford to buy a new car (especially these days), no matter how much they want to. Some people use a company vehicle, so upgrading their runaround isn't something that they can control. That I'm not in a hurry to exchange my wheels doesn't matter that much, unless of course you make or sell cars. Then you really want me to upgrade.
A car showroom could offer me incentives of course, but if I'm not a qualified buyer, no no-money down, zero interest finance plan is going to change that. The fact that finance is cheap or free, new features and better comfort or the smell of a new motor aren't going to convince me either. I'll buy when I'm damn well ready.
Imagine how I'd feel if tomorrow I rolled up to fill up at my local garage, to find that the only petrol I could buy was for more modern bangers, or that the gas I could buy would noticeably deteriorate my car's performance. I'm not just talking about a few notches on the speedo, I'm talking about making my motor plod along at five miles per hour. How happy would I be? Not very. How pissed would I be if the designers of modern cars had not considered my needs and offered me the ability to carry on driving, albeit at a slightly reduced speed?
It could be worse. If I'd missed the photocopied sign, Selotaped to the pump, the one warning me that my car was too old for high-octane, low lead, hydrogen infused wonder fuel, when ten miles down the road with smoke billowing and big-end rattling, I'm going to think that either it's my fault or that my car is broken.
I know that my old Honda will never perform as well or be as comfortable as a new car, that the experience of driving it is not up to modern standards. I know that one day I will be forced to put my hand deep into my pocket. But I should be free to make that choice on my terms, not have it dictated by others.
A premium Eleventy starter kit for designers and developers who want to spend less time setting up the same project structure and more time designing distinctive websites.
Contract Killer is plain and simple and there’s no legal jargon. It’s customisable to suit your business and has been used on countless web projects since 2008.
Free compound grid and modular grid layout generators, plus a set of HTML/CSS layout templates you can call on to make more interesting layouts, available to buy.